When I Grow Up encourages children to find their talents and passions through the world of make believe and role play. Children can turn their hands to future pursuits such as home building, fire fighting, creative arts or even space travel! When I Grow Up is designed to be gender neutral and is a great tool for dispelling gender stereotyping in our future generations.

It's ideal for helping little ones practice and improve their fine motor skills and other developmental milestones through interactive play, visual stimulation and tactile sensation. Some of the skills your little one will practise include buckling, zipping, popping, looping, velcro'ing and buttoning. There are 10 interactive pages encouraging fun, hands on learning. These include colour recognition, numeracy, healthy food preparation, problem solving, self care, picture and word recognition and much, much more.

When I Grow Up is great for learning at home or for keeping little ones quietly entertained as a travel companion. It's perfect for keeping kids busy on car journeys, plane rides, train journeys, on the bus, at the airport or station, during church services, weddings, and in waiting rooms. Fully zips up to close and includes carry handles for easy portability.